|LONDON, ENGLAND - JULY 30: Missy Franklin of the United States celebrates with her gold medal and an American flag during the medal ceremony for the Women's 100m Backstroke on Day 3 of the London 2012 Olympic Games at the Aquatics Centre on July 30, 2012 in London, England. (Image credit: Getty Images via @daylife)|
The Gold medal predictions for the 2012 Olympics, came in like expected as Missy Franklin won another one in the final heat. The US. Five-time Olympic gold medalist and swimming phenom, Missy Franklin is one of the most dominant athletes to compete on the NCAA level as well.
Franklin would have earned herself around $1.5 million in endorsement revenues if she decided to go professional after London, according to Sports Business Journal. It would have however made her ineligible for NCAA competition.
The swimming superstar has her reasons why she chose to compete in college instead of making the move. Yet if she carefully weighed her options for a long term career in the sport, she really doesn't have an option. But she is committed to attend the University of California at Berkeley which raises the question how much would she be valued at for the Golden bears?
Compared to superstars like LeBron James and Derek Jeter, who passed by the NCAA to go professional, neither of them had the brand power which Franklin now has in her hands. Franklin is truly an American phenomenon who has spent much of her time in front of a camera.
For her, there is no professional league at least not on the level of the NFL or the NBA. Swimming's international governing body is still at its infancy and has not been propelled in the USA to a high level of interest among sport fans.
USA class swimmers long for a professional circuit developed by USA Swimming but it runs through the core of the group to only developing world class athletes every four years